Saturday, April 10, 2004

Business Opportunities

India's mobile-using population is now @ 31.4 million (with the new population of 1.43 Millions of new users joining the bandwagon in Feb-2004).The mobile usage ranges across the hierarchies of the Social Pyramid. The base of the pyramid is exponentially adding the mobile users. The base is formed by the poor people of India. Intrestingly the tech revolution is being embraced by the populi( a newly coined word for kinds of population) of the pyramid's base. In Kerala, the women are using the PCs for the Fish Shoal information (Accessing the Satelite images and reports) and are directing their husbands where to fish. The husbands are using the real-time information and after getting the big-catch, are using the mobile phones to get the best price markets and heading towards them to make good money.

With Globalization,shrinking the world from Size-small to Size-tiny, the tech-revolution is razing like a wild fire. The business oppurtunities of Mobiile markets are good bet to invest in. I strongly feel, the fortune lies at the bottom of the Pyramid.There is a massive growth in the density at the bottom of the pyramid .Investing in business for this Strata would have a strong return on Investment.

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